…for BA2012. What’s that you ask? Why, just the most imaginative PR stunt for a sponsorship one has (perhaps) ever seen. (Kuddos to whomever came up with this one.)
BA2012 is the name of the pop-up restaurant opening in Shoreditch over selected days in April. Built to resemble the inside of an aircraft, your £50 will earn you three courses created by Michelin-starred chef Simon Hulstone for the airline’s Olympic-inspired menu.
Why would anyone be so eager to eat in an airplane on the ground? I have no idea. But we are! I guess there’s an old school memory/myth about flying that may never go away. Maybe its cachet has something to do with the unique situation of an airplane, where multiple social classes (at least, according to the price one can pay for the ticket) are all smooshed together, and even clearly identified by whether or not one is permitted to sit in a position that allows for sleep.
Whatever the reason, joining this fun requires booking in advance, the information for which is (actually, kind of annoyingly) hidden somewhere on BA’s Facebook page. See you there?